urban dance skool
Project role: Illustration, social media, merch, large print
Freelance
Assignment: Create all online and offline materials for Urban Dance Skool's dual event, UDS CON, which featured both workshops and a performance titled "Ayahuasca."
Approach: My approach involved a complete online campaign with consistent imagery, fun merchandise, and a staggering key image inspired by the performance's theme and outfits. This central image formed the basis for the performance's flyer, poster, and merch, ensuring a total experience for all guests and participants.
The social media campaign for the event was unified by a pleasing blue combined with gritty textures. This design choice ensured that all externally provided imagery remained consistent and stylish. This same blue was also used for the prints and banners within the event venue, providing a cohesive look across the entire experience.
